Kemp Model of Design – Instructional Designer's Handbook (2024)

The Kemp model, sometimes referred to as the Morrison, Ross and Kemp Model, has the four elements of design that are an integral part course development: students, objectives, methods, and evaluation. The emphasis of this model is the interdependencies of each of the steps in the process with the belief that instructional design is a continuous cycle with “revision” being an ongoing process to improve and adjust as needed. It is also unique in its non-linear structure and the interrelated nature of those main components allowing for flexibility as the ID moves through the nine stages of this design. These stages can be addressed simultaneously, individually, or in some cases- not at all. The Kemp model encourages the designers to take the perspective of the learner so that their needs, priorities, and constraints are taken into consideration as the objectives, course material, and assessments are created and implemented.

Kemp Model of Design – Instructional Designer's Handbook (1)

The Nine Design Elements of the Kemp Model

  1. Determine the specific goals and instructional issues.
  2. Identify the characteristics and needs of the learners that should be taken into account.
  3. Clarify the course content and analyze the proposed task components in relationship to the set goals.
  4. Define the instructional objectives and learning outcomes.
  5. Ensure the content for each component of instruction is sequentially and logically presented.
  6. Design instructional strategies to enable learners to master the content and achieve the learning outcomes.
  7. Plan the instructional message and the appropriate mode of delivery.
  8. Develop the evaluation instruments suitable for measuring and assessing learners’ progress toward achieving the course obejctives
  9. Choose appropriate resources that will support the teaching and learning activities.

The following presentation outlines the key components of the Kemp Model and the Dick & Carey Model of Design.

Giles, M. (2013). The Kemp ID Model. [Internet]. Available from http://www.slideshare.net/lindamgiles/kemp-id-modelpresmgiles-16411696Accessed 3rd January 2018

Gustafson, K. L., & Branch, R. M. (2002). What is instructional design? In R.A. Reiser & J. A. Dempsey (Eds.), Trends and issues in instructional design and technology (pp. 16-25). Saddle River, NJ: Merrill/Prentice-Hall.

Kemp, J. E. (1985). The instructional design process. New York: Harper & Row.

Kemp, J. E., Morrison, G. R., & Ross, S. V. (1994). Design effective instruction, New York: Macmillan.

Morrison, G. R., Ross, S. M. &Kemp, J. E. (2004). Design effective instruction (4th Ed.). New York: John Wiley & Sons

Morrison, G. R., Ross, S. M., Kemp, J. E., & Kalman, H. (2010). Designing effective instruction (6th Ed.).New York: John Wiley & Sons.

Kemp Model of Design – Instructional Designer's Handbook (2024)

FAQs

What is the Kemp design model summary? ›

Kemp's model suggests organizing information in a manner consistent with logic and the real world. Content sequencing is also determined by the results of the learner and content assessment.

What are the cons of Kemp design model? ›

Disadvantages: Teachers might feel overwhelmed when using the Kemp Model especially if they have time constraints and want to focus on the teaching the content solely. This model may be a lengthy process and time consuming as it takes into account many components and time to plan for this model to be effective.

What is the difference between ADDIE model and Kemp instructional design model? ›

Thus, in the Kemp model, all components are interdependent and do not follow a strictly linear progression unlike the ADDIE model wherein all components are restrained to follow a linear pattern [that is, completing one step to move on to the next].

How many elements are in the Kemp model? ›

The Nine Design Elements of the Kemp Model

Define the instructional objectives and learning outcomes. Ensure the content for each component of instruction is sequentially and logically presented.

What is the Kemp model of education? ›

The Kemp model approaches instruction and design from the perspective of the learner. The overall needs, goals, priorities, and constraints of the learner are considered to determine the instructional solutions (Giles, 2013).

What are the four components of the instructional design model? ›

The four-component instructional design (4C/ID) model claims that four components are necessary to realize complex learning: (1) learning tasks, (2) supportive information, (3) procedural information, and (4) part-task practice.

What is the pros of Kemp design model? ›

The Kemp design model puts learners first, making sure that their needs, preferences, motivations, and backgrounds are all taken into account to create personalized learning experiences that stick. It's also flexible and adaptable, so you can make it work for a variety of projects.

What are the disadvantages of the design process? ›

Disadvantages of the Design Phase
  • Time-Consuming: In an era that thrives on instant gratification, investing time in the design phase is counterintuitive. ...
  • Over-Engineering: Walking the tightrope between comprehensive planning and over-engineering is crucial.

Why is the Addie model effective? ›

ADDIE helps identify the learning need in a structured way and ensures all learning activities serve that goal, which offers an integrated approach to learning. It also guides measuring learning effectiveness because job behaviors, knowledge, and skills are clearly defined within the framework.

Which is the best instructional design model? ›

A: ADDIE is an acronym that stands for the five key stages of the instructional design process: Analysis, Design, Development, Implementation and Evaluation. It is arguably the most important and influential instructional design model.

What are the 3 instructional models? ›

  • Instructional Models. As teachers, we change our instruction frequently to meet the needs of our students. ...
  • Direct Instruction. Which model of instruction is most common in the United States? ...
  • Indirect Instruction. ...
  • Independent Study.

Do teachers use the ADDIE model? ›

Some are used to design courses, others are used to design lessons and curriculum, yet all can be used by you, the teacher. Although there are many instructional design models to choose from, the ADDIE instructional model is one of the most popular.

What is action mapping in instructional design? ›

Action mapping is a streamlined process to design training in the business world. Its goal is to help designers: Commit to measurably improving the performance of the business.

What are the features of Jerold Kemps? ›

The characteristics of the model
  • All elements are interdependent.
  • All the elements can be performed simultaneously as the model is nonlinear and flexible.
  • The user can start at any point in the process.
  • Learning needs, goals, priorities and constraints determine the instructional solutions.

What is instructional design models summary? ›

An instructional design model is used to define the activities that will guide the development of eLearning projects. It allows you to communicate the purpose and reason behind a strategy. A framework gives you the birds-eye view of all the major components that have to be included in the course.

What is the design model? ›

The design model is based on the analysis and architectural requirements of the system. It represents the application components and determines their appropriate placement and use within the overall architecture.

What is design in Addie model? ›

The design phase deals with learning objectives, assessment instruments, exercises, content, subject matter analysis, lesson planning and media selection. The design phase should be systematic and specific.

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