Every 4 out of 10 luxury cars sold in India in 2021 were from Mercedes-Benz (2024)
HomeAutoCars News Every 4 Out Of 10 Luxury Cars Sold In India In 2021 Were From Mercedes Benz
By: HT Auto Desk | Updated on: 12 Jan 2022, 13:29 PM
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Mercedes-Benz recorded more than 40 per cent increase in sales last year. The company says it has witnessed maximum growth in the performance segment
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Mercedes AMG A45 S completes the A-Class lineup of the company in India and is the 12th AMG here.
German carmaker Mercedes-Benz holds a share of more than 40 per cent in the luxury car segment in India with a significant growth in 2021. Mercedes-Benz sold 11,242 units of luxury cars last year, recording a jump of 42. 5 per cent in sales compared to 2020. This is the seventh year in a row that the German brand has been the top luxury car seller in India.
Mercedes-Benz had launched 13 new products in India last year. The company also introduced the Retail of the future business model through which it changed the way cars were sold to customers in India.
The performance cars from the Mercedes stable has witnessed the maximum growth during this period. With its expansive lineup of AMG cars, Mercedes recorded a growth of 101 per cent in this segment last year. The last of the AMG cars it launched in India last year was the A45 S, its 12th AMG offering in the country. Mercedes said that there are more AMGs waiting to hit the Indian markets this year as the company plans to expand its AMG Performance centres across India in coming days.
The best-seller from the brand remains the luxury sedans. Mercedes-Benz said the highest selling model from the brand in 2021 was the long wheelbase E-Class while the GLC remains the highest selling SUV from the German carmaker in India.
Martin Schwenk, Managing Director and CEO of Mercedes-Benz in India, said, "We are excited with our performance that entailed sales recovery and increased our market share, in a year that was largely unprecedented and posed multiple challenges to the industry. We were successful in exciting the market with regular product introductions and earned customers’ confidence with our new business model- Retail of the Future. The year 2021 remains a strong foundation for creating a robust and sustainable roadmap for the future, reiterating the overwhelming trust and loyalty of our customers, who preferred a Mercedes-Benz to other brands."
This year, Mercedes-Benz plans to launch as many as 10 models for the Indian customers. Besides new AMG cars, the carmaker will drive in new Maybach models as well electric vehicles. The company has confirmed that it will launch the EQS electric sedan in India and will produce it locally.
Mercedes-Benz India CY23 sales up 10% at 17,408 units; to launch 12 models in 2024. The company had its best H2 sales of 8,880 units and Q4 sales of 4,640 units. Sedan segment was responsible for 45% of the annual sales.
Mercedes-Benz was the first German carmaker to enter India in 1994. But the brand was synonymous with luxury and status-signalling well before the 90s with numerous film stars, businessmen, and politicians flaunting their grey-market Mercedes cars imported from Europe.
By the end of this calendar year, India's luxury car market would have grown to 45,000-46,000 units, making 2023 the best-ever year for the segment. The previous best came in 2018 when the five brands sold 40,340 units. In 2018, the share of luxury cars stood at 1.18%.
Luxury car sales grow in 2023; Mercedes-Benz leads
1st place: Mercedes-Benz. And the winner is Mercedes-Benz India, with their best year ever clocking a staggering 17,408 units, which delivered a 10 per cent growth over 2022. ...
The luxury car market in India recorded its best-ever sales in the recently concluded financial year 2023-24. Here, let's take a look at the top-selling manufacturers. German luxury carmaker Mercedes-Benz retained its crown as it witnessed its best-ever performance in terms of sales on our shores.
The LWB E-Class remained the highest-selling model for Mercedes-Benz India. The company witnessed high demand for the newly launched GLC SUV, despite global supply constraints for the model.
Long-wheel base E-Class is Mercedes-Benz India's highest selling model; GLE tops among SUVs. Mercedes-Benz India on Tuesday reported its best-ever first half (H1) calendar year retail sales at 8,528 units, a year-on-year (y-o-y) growth of 12.6 per cent compared with 7,573 units in January-June 2022.
They are luxury car brands offering super reliability. Comfort level, driving experience is awesome. If you can afford the maintenance, there is no second thought for them about India's road conditions.
Nearly one in two luxury cars sold in India in the first three months of 2024 was a Mercedes Benz, which achieved its best ever quarter (January-March), selling 5,412 units, up 15 per cent year-on-year (Y-o-Y) from 4,697 units in the previous year.
Mercedes-Benz vehicles are designed with the latest technology, high-quality materials, and exceptional craftsmanship. Every detail is carefully considered, from the sleek lines of the exterior to the luxurious interior finishes, creating a vehicle that is both beautiful and functional.
Based on this definition, there were about 1.6 million luxury and ultra-luxury cars sold in 2021, equating to about 2% of the 80 million passenger cars sold worldwide that year. The total passenger vehicle market is expected to grow moderately at a CAGR of 3% from 2021 to 2031.
More than 4.1 million cars, sedans and utility vehicles were sold in the domestic market last year, an 8.2% increase from the 3.79 million vehicles sold in 2022, showed data from industry body Society of Indian Automobile Manufacturers (SIAM) issued on Friday.
As per industry estimates, about 4.1 million passenger vehicles were sold in the local market in the last calendar year, an increase of around 8.2% compared with sales of 3.79 million units in 2022. What's behind the spike? The pandemic depressed the passenger vehicle market across the world.
The automaker sold a total of 14,172 units across BMW and MINI brands last year. It also retailed 8,768 units of motorcycle (BMW Motorrad) in 2023. The company's sales rose by 19 per cent last year as compared to 19,263 units in 2022. "2023 has been a record-breaking milestone year for BMW Group India.
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