In 2022, Tesla was the leading luxury car brand in the United States, recording sales of nearly 484,400 units. It edged out its main competitor, BMW, which recorded estimated sales of over 327,900 vehicles.
The U.S. luxury market
Luxury cars represented an estimated 7.4 billion dollars in revenue in the U.S. in 2022, with a projected growth in 2023. The U.S. were the leading market for luxury automobiles worldwide, with a market size over twice the revenues generated by the luxury car market in Germany, the second largest market for the segment. Despite the revenues generated by the luxury market, the U.S. represented less than a quarter of BMW’s regional automobile sales in 2022, while the brand was the market leader in the country. The luxury car segment also made up some 5.3 percent of the total U.S. light vehicle market demand as of June 2022, dwarfed by the crossover segment which held almost half of the market.
Car owners view luxury brands positively
Luxury automotive brands are amongst the automotive brands perceived as most reliable by car owners. At 72 percent, Toyota’s subsidiary Lexus was the first most reliable car brand for car owners in late 2022. Lexus was also first in overall consumer satisfaction that same year, followed by Audi. However, the importance of buying luxury cars, motorcycles, or bicycles in the U.S. was relatively low, with 17 percent of the respondents in a recent survey citing the products as a type of luxury goods they spent their earnings on.
FAQs
Top-Selling Luxury Car Brands in the USA
In 2022, Tesla proved to be the leading luxury car brand in the US, selling nearly 484,400 units, surpassing its closest competitor, BMW, which sold over 327,900 vehicles. These figures highlight Tesla's dominance in the US luxury car market.
Which luxury car brand sells the most in USA? ›
Top-Selling Luxury Car Brands in the USA
In 2022, Tesla proved to be the leading luxury car brand in the US, selling nearly 484,400 units, surpassing its closest competitor, BMW, which sold over 327,900 vehicles. These figures highlight Tesla's dominance in the US luxury car market.
How many luxury cars are sold each year in the US? ›
Luxury brands delivered 2.2 million vehicles, accounting for a record 14.7 percent of total U.S. light-vehicle sales. The BMW brand delivered 336,644 sedans and crossovers in the U.S. last year, on par with pre-pandemic 2019 sales.
What percentage of the US is luxury cars? ›
Luxury Vehicle Sales Are Up
The last study found that luxury sales accounted for 17.7 percent of all vehicle sales in the United States. The latest study has the percentage at 18.3 percent. iSeeCars says buyers drawn to luxury vehicles do so for their nameplate, extra features, enhanced performance and advanced tech.
What is the most sold car company in the US 2022? ›
What is the #1 selling luxury car? ›
BMW remains atop the global luxury auto market following a banner year. The Bavarian's worldwide sales increased by more than seven percent to 2,253,835 vehicles in 2023, according to Automobile News.
What is the #1 selling vehicle in America? ›
The top selling vehicle in the US is the Ford F-150 with 750,789 units sold in 2023. The best-selling cars (as in, a traditional sedan), is the Toyota Camry with 290,649 units sold in 2023. What Are The Three Most Sold Cars Of All Time?
Which state buys the most luxury cars? ›
Which luxury SUV sells the most? ›
How many people own luxury cars in USA? ›
Luxury Car Market Trends: 30% of consumers currently own a luxury vehicle. This percentage exceeds pre-pandemic levels.
At 2.55 million vehicle deliveries, BMW was the leading luxury car brand worldwide. Meanwhile, Volkswagen delivered around 1.9 million vehicles under its Audi brand in 2023.
Which city has highest number of luxury cars? ›
Mumbai is often considered one of the cities in India with the highest concentration of luxury cars. Mumbai, being the financial capital of India, has a significant population of wealthy individuals who can afford luxury vehicles.
Which city has the most luxury cars? ›
Delhi-NCR without a doubt. It is the largest market for new luxury cars. Hence, the supply to the used market is logically the biggest too. The taxation structure for cars in Delhi-NCR and neighbouring regions is lower than in say, Mumbai or Bangalore.
What is the least popular car brand? ›
The least liked brand on the list was Infiniti in 29th position, with only 43% of owners agreeing to buy from the brand again. Volkswagen, Nissan, Jeep, Audi and Mercedes-Benz faired slightly better, occupying 28th, 27th, 26th, 25th and 24th positions, respectively.
What is the most reliable car brand? ›
According to J.D. Power's 2023 Vehicle Dependability Study, Lexus topped the list of rankings and the RX model was named the most dependable vehicle on the market (tied with Toyota's C-HR). For 2024, the luxury brand led its segment and the overall industry for the second year in a row.
What is the #1 luxury car brand? ›
1) Porsche | Winner
Porsche takes the win as the best luxury brand of 2023. It is best known for its luxury sports cars, including the highly ranked 2022 Cayman, 2022 Boxster and 2022 911.
What is the top 3 luxury car company? ›
Luxury Car Brands in India
- Mercedes-Benz. Mercedes-Benz GLC. Easily one of the most recognizable brands in this list, Mercedes Benz still manages to create waves among the Indian crowd. ...
- BMW. BMW-X3. ...
- Audi. Audi A6. ...
- Jaguar. Jaguar F Type. ...
- Land Rover. Discovery Sports. ...
- Volvo. Volvo XC90. ...
- Lexus. Lexus-ES. ...
- Rolls Royce. Rolls Royce Dawn.
Gucci and Louis Vuitton are the most popular luxury fashion brand in the United States, followed by Chanel and Dior. Overall, Gucci dominates our KPIs of top luxury fashion brands, with 90 percent awareness slightly shadowing even Chanel and Dior.
