As of 2023, Amazon was ranked as the most valuable U.S. brand, with a brand value of nearly 300 billion U.S. dollars. Tech giants Apple, Google, and Microsoft, as well as the retailer Walmart completed the top five most valuable brands in the United States that year. These companies also featured at the top of the rankings for most valuable global brands.
Amazon brand value
Amazon’s brand value grew steadily from 2006 until 2015, but post-2016, the retail giant’s brand value has experienced remarkable growth. Amazon offers a wide variety of products, including electronics, food, beauty, and subscription services. The online retailer is one of the biggest names in desktop retailing as well as mobile commerce. Amazon also operates an online streaming service for movies, television shows, and music, which, together with the company’s growing range of products and services across various platforms, is likely to have aided in adding value to the Amazon brand.
What is brand value?
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. Strong brands influence customer choice and create loyalty. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.
