Kiera Abbamonte — Contributing Writer
So, you’re a content marketer, media, or PR pro, and you want to increase organic search traffic to your company’s website You probably know a little about search engine optimisation (SEO), but you keep hearing about how Google has changed in the last few years and you’re not sure where to start.
It's true: Google has become much more sophisticated in recent years. But so have the tools you can use. There's an entire ecosystem of tools out there to help your content become more visible to search engines.
When you’re first starting out, we know that can feel more overwhelming than helpful. To help you get started and find the best SEO tools for you and your team, we’ve pulled together the top 10 tried-and-tested options for a variety of use cases.
Before we dive into the apps themselves, we’ll talk about what SEO really means in practice and what SEO tools can do for you.
