Nike Inc Comparisons to its Competitors and Market Share (2024)


Nike Inc (NKE)
Other Ticker:
Sector• Consumer Discretionary Industry

Competitiveness



NKE Sales vs. its Competitors Q4 2023

Comparing the current results to its competitors, Nike Inc reported Revenue increase in the 4 quarter 2023 by 0.55 % year on year, while most of its competitors have experienced contraction in revenues by -0.26 %, achieved in the same quarter.

List of NKE Competitors

With a net margin of 11.79 % Nike Inc achieved higher profitability than its competitors.

More on NKE Profitability Comparisons

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Revenue Growth Comparisons



Net Income Comparison


Nike Inc Net Income in the 4 quarter 2023 grew year on year by 18.56%, while most of its competitors have experienced a contraction in net income by -3 %.

<< NKE Stock Performance Comparisons



Nike Inc 's Comment on Competitors and Industry Peers


The athletic footwear, apparel, and equipment industry is highly competitive on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, V.F. Corp., Puma, Li Ning, and Under Armour, among others. We also compete with a number of vertical retailers such as lululemon athletica and Uniqlo. The intense competition and the rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations.

NIKE is the largest seller of athletic footwear, apparel, and equipment in the world. Important aspects of competition in this industry are:

product quality; performance and reliability; new product innovation and development; and consumer price/value;

consumer connection and affinity for brands and products, developed through marketing and promotion; customer support and service; identification with prominent and influential athletes, coaches, teams, colleges, and sports leagues who endorse our brands and use our products; and active engagement through sponsored sporting events and clinics; and

effective distribution of products, with attractive merchandising and presentation at retail, both in store and online.

<< See the full list of NKE competitors

Overall company Market Share Q4 2023

In spite of moderate revenue growth of 0.55 % within Overall company, Nike Inc improved its market share within this segment to 48.78 %.

<< More on NKE Market Share.

*Market share is calculated based on total revenue.
  • NKE's Stock Performance relative to its Competitors


Who are Nike Inc 's Competitors?




Columbia Sportswear Company
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (1) -11.13%

One Year


Columbia Sportswear Company

Profile


Columbia Sportswear Company's business model is centered around designing, manufacturing, and selling high-quality outdoor apparel, footwear, and equipment for various activities like hiking, fishing, and skiing. They aim to provide functional and durable products that cater to the needs of outdoor enthusiasts and athletes.

More about Columbia Sportswear Company's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 4,792.581 mill. $ 3,486.932 mill. $ 251.400 mill.


Delta Apparel Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (2) -54.47%

This Quarter


Delta Apparel Inc

Profile


Delta Apparel Inc is a vertically integrated apparel company that designs, produces, and sells a diverse range of clothing and accessories.

More about Delta Apparel Inc's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 22.480 mill. $ 388.137 mill. $ -38.198 mill.


Guess Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (3) +9.73%

This Quarter


Guess Inc

Profile


Guess Inc is a fashion retailer that primarily operates through its own branded stores, offering a wide range of clothing, accessories, and footwear for both men and women. The company follows a vertical integration model by designing, manufacturing, and distributing its products, aiming to achieve a seamless and consistent brand experience for its customers.

More about Guess Inc's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 1,825.089 mill. $ 2,607.476 mill. $ 207.570 mill.


Levi Strauss and Co
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (4) +2.18%

Over The Past 5 Days


Levi Strauss and Co

Profile


Levi Strauss and Co is a global apparel company that specializes in producing and selling denim and casual wear products. They adopt a vertically integrated business model, encompassing various stages of the supply chain, from design and manufacturing to distribution and retail. With a focus on sustainability and responsible sourcing, Levi Strauss and Co strives to create high-quality, durable and fashionable clothing items for a wide range of customers globally.

More about Levi Strauss and Co 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 7,536.310 mill. $ 6,250.289 mill. $ 227.201 mill.


Lululemon Athletica Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (5) -7.19%

This Year


Lululemon Athletica Inc

Profile


Lululemon Athletica Inc has a direct-to-consumer business model focused on selling high-quality athletic apparel and accessories. They primarily operate through their own stores, online platform, and mobile applications, providing customers with convenient access to their products. Lululemon's strong emphasis on innovation, brand loyalty, and community engagement further complements their business model, fostering customer satisfaction and driving growth.

More about Lululemon Athletica Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 59,461.469 mill. $ 9,184.805 mill. $ 1,000.533 mill.


Topgolf Callaway Brands Corp
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (6) +10.05%

This Year


Topgolf Callaway Brands Corp

Profile


Topgolf Callaway Brands Corp operates on a business model that combines entertainment with golf. They provide a network of driving ranges equipped with microchipped golf balls and interactive targets, creating a fun and engaging experience for players of all skill levels. Additionally, they sell Callaway golf products, including clubs, balls, and accessories, enhancing their revenue streams through merchandise sales.

More about Topgolf Callaway Brands Corp 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 2,975.400 mill. $ 4,284.800 mill. $ 95.000 mill.


On Holding Ag
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (7) +6.27%

Over The Past 5 Days


On Holding Ag

Profile


On Holding Ag is a Swiss sports shoe company that operates on a unique business model. They specialize in producing innovative and high-performance running shoes, which are designed to offer effective cushioning and help prevent injuries. On Holding Ag differentiates itself through its patented CloudTec technology, which provides improved support and comfort to runners, enhancing their overall performance.

More about On Holding Ag's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 11,058.032 mill. $ 1,791.200 mill. $ 79.600 mill.


Oxford Industries inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (8) +8.20%

This Quarter


Oxford Industries inc

Profile


Oxford Industries Inc operates under a diversified business model, focusing on owning and managing a portfolio of lifestyle brands that cater to different consumer segments and markets. The company generates revenue by designing, sourcing, and marketing distinctive products through multiple distribution channels, with a keen emphasis on brand recognition and customer satisfaction.

More about Oxford Industries inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 1,744.937 mill. $ 1,548.729 mill. $ 152.822 mill.


Pvh Corp
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (9) +17.50%

This Quarter


Pvh Corp

Profile


PVH Corp is a global apparel company that owns and operates various fashion brands, including Calvin Klein and Tommy Hilfiger. They design, manufacture, market, and sell clothing, accessories, and footwear for men, women, and children. PVH Corp follows a brand licensing model and works with a network of retailers and wholesalers to distribute its products worldwide.

More about Pvh Corp 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 8,347.308 mill. $ 9,216.500 mill. $ 530.500 mill.


Ralph Lauren Corporation
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (10) +34.17%

This Quarter


Ralph Lauren Corporation

Profile


Ralph Lauren Corporation operates as a multibrand, global fashion company with a focus on premium lifestyle products, offering apparel, accessories, and home furnishings. Their business model involves designing, sourcing, marketing, and distributing their products through various channels, including wholesale, retail stores, e-commerce, and licensing partnerships.

More about Ralph Lauren Corporation's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 12,561.120 mill. $ 6,604.300 mill. $ 587.900 mill.


Under Armour Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (11) -10.96%

30 Days


Under Armour Inc

Profile


Under Armour Inc is a global athletic performance apparel and accessories company that operates on a direct-to-consumer business model, focusing on brand loyalty and innovation.

More about Under Armour Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 3,134.561 mill. $ 5,768.730 mill. $ 402.851 mill.


V F Corporation
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (12) -1.23%

Over The Past 5 Days


V F Corporation

Profile


VF Corporation operates as a global apparel and footwear company. Their business model primarily focuses on designing, manufacturing, distributing, and marketing various well-known lifestyle brands such as The North Face, Vans, Timberland, and Wrangler. By leveraging their brand strength, industry expertise, and supply chain capabilities, VF Corporation aims to deliver innovative products and experiences to their customers worldwide.

More about V F Corporation's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 5,600.483 mill. $ 10,820.471 mill. $ -765.466 mill.


Caleres inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (13) +34.04%

This Quarter


Caleres inc

Profile


Caleres Inc operates as a global footwear retailer with a diverse portfolio of shoe brands catering to various customer preferences and demographics. The company focuses on designing, sourcing, and distributing footwear products through various retail channels, including company-owned stores, wholesale partners, and e-commerce platforms. Caleres Inc leverages its brand expertise and wide product range to provide high-quality footwear options to consumers worldwide.

More about Caleres inc's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 1,423.413 mill. $ 2,815.715 mill. $ 157.875 mill.


Crocs inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (14) +14.73%

One Year


Crocs inc

Profile


Crocs Inc.'s business model is based on designing, manufacturing, and selling comfortable and functional footwear products made with their proprietary Croslite material.

More about Crocs inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 8,674.849 mill. $ 3,962.010 mill. $ 792.566 mill.


Deckers Outdoor Corp
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (15) -1.92%

Over The Past 5 Days


Deckers Outdoor Corp

Profile


Deckers Outdoor Corp is a footwear and apparel company that operates through a multi-brand business model. They design, manufacture, and distribute various lifestyle and performance products under their owned brands like UGG, Teva, and HOKA ONE ONE. By leveraging their strong brand portfolio, Deckers aims to capture a diverse range of consumer preferences and cater to different market segments within the footwear industry.

More about Deckers Outdoor Corp's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 23,957.582 mill. $ 3,903.654 mill. $ 1,408.391 mill.


Rocky Brands Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (16) -8.42%

This Year


Rocky Brands Inc

Profile


Rocky Brands Inc operates as a designer, manufacturer, and marketer of footwear and apparel. The company primarily focuses on producing and selling work, western, outdoor, and military footwear, along with lifestyle and hunting apparel.

More about Rocky Brands Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 196.245 mill. $ 461.598 mill. $ 10.426 mill.


Ross Stores Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (17) +1.75%

30 Days


Ross Stores Inc

Profile


Ross Stores Inc operates as an off-price retailer, offering a wide range of discounted brand-name and designer merchandise. Their business model focuses on purchasing excess inventory from manufacturers and department stores at a discounted price, and then selling these products to customers at a significant markdown. By constantly seeking deals and maintaining low operating costs, Ross Stores Inc aims to provide customers with value-oriented shopping experiences.

More about Ross Stores Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 49,423.642 mill. $ 19,545.952 mill. $ 1,711.880 mill.


Steven Madden Ltd
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (18) -6.52%

30 Days


Steven Madden Ltd

Profile


Steven Madden Ltd is a footwear and accessories company that designs, manufactures, and markets various fashion-forward products. The company operates on a wholesale and retail basis, selling its products to department stores, specialty stores, and online retailers, as well as operating its own retail stores and e-commerce channels.

More about Steven Madden Ltd 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 3,037.998 mill. $ 1,981.582 mill. $ 173.975 mill.


Skechers Usa Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (19) -1.80%

This Year


Skechers Usa Inc

Profile


Skechers USA Inc operates as a footwear company, focusing on designing, developing, and marketing a wide range of athletic and casual footwear for men, women, and children. The company operates through various distribution channels, including retail stores, online platforms, and international wholesale.
Through its business model, Skechers emphasizes innovation, celebrity endorsem*nts, and an extensive range of styles to appeal to a diverse customer base. The company aims to maintain a strong brand image and expand its market share through strategic partnerships, global expansion, and continuous product development.

More about Skechers Usa Inc's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 9,529.762 mill. $ 7,917.155 mill. $ 630.295 mill.


Weyco Group inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (20) -0.66%

This Quarter


Weyco Group inc

Profile


Weyco Group Inc. operates as a footwear company that designs, sources, markets, and distributes footwear. They have a diverse brand portfolio, including popular labels such as Florsheim, Nunn Bush, Stacy Adams, BOGS, and Rafters, catering to different customer segments and preferences. Their business model focuses on developing and selling quality footwear products through various distribution channels, both wholesale and direct-to-consumer, to generate revenue and sustain profitable growth.

More about Weyco Group inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 863,826.828 mill. $ 318.048 mill. $ 30.188 mill.


Wolverine World Wide Inc
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (21) +3.10%

Over The Past 5 Days


Wolverine World Wide Inc

Profile


Wolverine World Wide Inc operates as a global footwear and apparel company, primarily focusing on designing, manufacturing, and marketing a diverse range of branded footwear and accessories for various consumer segments. The company primarily generates revenue through the sale of its products through multiple channels, including wholesale, retail, and e-commerce.

More about Wolverine World Wide Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 801.318 mill. $ 2,242.500 mill. $ -39.200 mill.


Innovative Designs Inc
Share Performance


0.00%

Over The Past 5 Days


Innovative Designs Inc

Profile


Innovative Designs Inc's business model revolves around developing and commercializing innovative and sustainable products that cater to the needs of various industries. By focusing on creative designs and eco-friendly solutions, the company aims to meet market demand and stay ahead of the competition.

More about Innovative Designs Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 5.123 mill. $ 0.348 mill. $ -0.301 mill.


Garmin Ltd
Share Performance


Nike Inc Comparisons to its Competitors and Market Share (22) +50.66%

One Year


Garmin Ltd

Profile


Garmin Ltd operates through a business model centered around the development, manufacturing, and distribution of navigation, communication, and information devices. The company offers a wide range of products including GPS navigation systems, wearables, and marine electronics, targeting customers from various industries, including automotive, aviation, outdoor activities, and fitness. Garmin's revenue is primarily generated through the sale of these products, which are marketed globally through a combination of direct sales, retail partnerships, and online platforms.

More about Garmin Ltd's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 28,143.198 mill. $ 5,051.145 mill. $ 1,040.781 mill.

Nike Inc  Comparisons to its Competitors and Market Share (2024)

FAQs

How does Nike compare to its competitors? ›

U.S.-based Nike is the world's leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together.

What is Nike's current market share? ›

Nike Statistics 2023-2024

The company invests heavily in marketing and promotion strategies, which have proven to be successful. Nike holds a 38.68% total market share. The 2023 Nike market share (12 months ending Q4 2023) showcases its ongoing influence in the industry, despite increasing revenue for competitors.

Who are Nike's top 5 competitors? ›

Nike competitors include Skechers U.S.A., adidas, New Balance, ASICS America and Steve Madden. Nike ranks 1st in Overall Culture Score on Comparably vs its competitors.

How competitive is Nike's market? ›

Market Share: Nike holds a dominant market share in the global athletic footwear market, estimated at around 27% in 2022. This dominance allows them to exert significant influence over suppliers, retailers, and even sporting events. Profitability: Nike consistently maintains high profit margins.

Who are Nike's top 4 competitors? ›

Nike's competitors
  • VF Corporation.
  • adidas.
  • ASICS Europe.
  • FILA.
  • PUMA.
  • Under Armour.
  • Skechers.
  • New Balance.

What makes Nike unique from its competitors? ›

All these companies provide high-quality clothing or shoes. However, what has helped Nike stand out in a ridiculously crowded industry is the fact that it has developed a remarkable brand presence over decades that resonates with consumers and allows the business to generate wide margins and strong profitability.

Who are Nike's biggest competitors? ›

  • Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. ...
  • Puma. With annual revenue of $5.82 billion, Puma ranks as the second most potent Nike competitor. ...
  • Under Armour. ...
  • Skechers. ...
  • Lululemon. ...
  • Columbia Sportswear Co. ...
  • Asics. ...
  • Reebok.
Aug 7, 2023

Why is Nike losing market share? ›

Newer brands have been taking away market share from Nike thanks to innovative performance shoes such as On Running's Cloudflow 4 and Hoka's Clifton 9 and Bondi 8, which have thick foam soles that are resonating with customers.

Who has more market share Nike or Adidas? ›

As of 2021, Nike holds approximately 29% of the global market share, while Adidas stands at around 17%. Which company has a higher annual revenue, Nike or Adidas? Nike consistently reports higher annual revenues. In 2020, Nike's revenue was approximately $37.4 billion, while Adidas generated around $21.2 billion.

Who are Nike's top 3 competitors? ›

  • Adidas. Adidas is one of Nike's most significant competitors, as the two sporting giants have been vying for dominance in the industry for decades. ...
  • Puma. Puma is another major competitor for Nike in the global sports industry. ...
  • New Balance. ...
  • Reebok. ...
  • Under Armour. ...
  • Fila. ...
  • Kappa. ...
  • Skechers.
Aug 16, 2023

Who is Nike's biggest market? ›

Nike Segment Breakdown: Revenue: North America, 36%; Europe, Middle East & Africa, 26%; Greater China, 20%; Asia Pacific & Latin America, 13%; Converse, 5%; and Global Brand Divisions, a small fraction; and EBIT: North America, 31%; Europe, Middle East & Africa, 23%; Greater China, 25%; Asia Pacific & Latin America, 15 ...

Who is Nike's biggest customer? ›

Popularity of the brand skews younger, with Gen Z and Millennials expressing the highest favorability. Ownership of Nike sneakers is also highest among these younger consumers.

Who is Nike's target market? ›

Nike's target market is diverse and age-inclusive. They are focusing on individuals across all life stages. Their marketing strategy is age-agnostic, targeting not just the youth but also adults and older individuals who are keen on staying active.

How is Nike a market leader? ›

Broad Product Portfolio. The expansive amount of products that Nike caters to is from sports and athletics, from running and basketball to soccer and golf. This appeals to a wide customer base and it captures a market share. No matter what I can always find something online or in-store that I would want to buy.

What is Nike's main target market? ›

And, Nike focuses very well on their main target markets for their product and services i.e., athletes, runners, and sports enthusiasts. In the running years, it enlarges strategies to lead precise market segments for runners, women, and young athletes.

Who is Nike's biggest competitor? ›

With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.

How does Nike separate itself from competitors? ›

Nike has always been a company that focuses on product quality and innovation. In recent years, Nike has also been investing heavily in mobile technology and customization. The company's six key product lines allow it to reach a wide range of customers. Customer loyalty is one of its strongest assets.

How many people prefer Nike over other brands? ›

In total, 63 percent of U.S. sneakers users say they like Nike. However, in actuality, among the 96 percent of U.S. respondents who know Nike, 66 percent of people like the brand. What is the usage share of Nike in the United States? All in all, 54 percent of sneakers users in the United States use Nike.

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