How to Learn SEO From Scratch (Includes Learning Plan) (2024)

SEO is not that hard to learn. All you have to do is be willing to allocate the necessary time and effort to learn the various SEO concepts.

If you are just getting started with SEO and wondering what it takes to go from novice to expert, this post is for you. You’ll learn how to approach the SEO learning process and the path to follow to make it less complicated than it seems.

I started with SEO 20 years ago, and it took me a couple of years to get a fair understanding of what is SEO and how it works.

Fortunately, things have changed, and you don’t have to spend years learning SEO. There are a plethora of online resources you can use to start learning SEO, and why not become an SEO expert in no time!

Is it Hard to Learn SEO if You Don’t Know Anything?

Learning SEO is not hard. It is challenging initially because there is a lot of information to read about search engines and how the optimization process works. But, if you take it step-by-step and follow a structured learning approach, everything will make sense, and the whole process will become easier.

A learning plan will keep your focus on the critical aspects of SEO and help you build your skills and knowledge gradually as you go along.

What’s the SEO learning curve like?

It will be very steep at the beginning because, besides SEO, you’ll have to familiarize yourself with concepts related to search engines and digital marketing.

This is necessary in order to understand the role of SEO in online marketing. Once you pass this phase and start practicing SEO, it will be smoother and easier to manage.

Do I need a computer science or marketing degree to learn SEO?

No, you don’t need a formal education to learn SEO. As you will see below, there are many online courses you can follow to become SEO certified.

When does SEO learning stop?

SEO learning never stops. Google is making hundreds of changes to its search algorithms yearly, meaning you must keep enriching your skills and knowledge.

How Long Does It Take To Learn SEO?

On average, it takes four to six months to learn SEO for beginners. The actual time depends on the effort and time you will allocate. From my experience, if you follow a solid learning plan and put in the required effort, you can learn the basics in a few months.

Keep in mind that learning the SEO theory will tell you what you should do to make your website SEO-friendly, but it’s how you apply the SEO principles in practice that will make a difference to your rankings and traffic.

During this period, most of your time will be spent practicing SEO and not just reading the theory.

The reason that I gave four to six months as a minimum period is that it takes time for SEO to work, and you may have to wait a couple of months (or more) to see the impact of SEO-related changes on a website.

I’ve mentioned above that one of the best ways to learn SEO as fast as possible is to follow a learning plan, which is exactly what you’ll read below. Here is a diagram outlining the SEO learning process.

So, if you want to learn how to do SEO on your own, follow these steps:

SEO Learning Plan For Beginners

1. Learn How Search Engines Work
2. Understand The Role of SEO in Digital Marketing
3. Understand What SEO Is and Why It’s Important
4. Learn About The Different SEO Processes
5. Learn More About Keywords And The Keyword Research Process
6. Learn How To Measure SEO Performance
7. Put SEO To Work
8. Expand Your SEO Knowledge

1. Learn How Search Engines Work

SEO stands for Search Engine Optimization, and since the whole process has to do with how to increase the visibility of a website in search engines, it makes sense to know how search engines work.

In a nutshell, search engines follow a three-step process: crawling, indexing, and ranking.

• Crawling – during this process, search engine spiders (also known as bots) crawl the web to find new pages and changes made to existing pages.
• Indexing – information gathered from the first stage is organized, sorted, and stored in an index.
• Ranking – when a user types a query in the search box, ranking algorithms decide which pages to show in the SERPs and what order.

From an SEO perspective, it’s important to ensure that crawlers can access your content without problems and that you give the right signals to the ranking algorithms so that they can understand what your content is about.

Remember that the whole process is done without human intervention, so it’s your responsibility to make the job of search engines as smooth as possible.

I highly recommend reading the related guides below and watching the video. They will give you a very good idea of how search engines approach the crawling, indexing, and ranking of websites in their results.

2. Understand The Role of SEO in Digital Marketing

Before getting into the nuts and bolts of SEO, you should have clear in your mind what is the role of SEO in digital marketing.

SEO is part of search engine marketing. SEM is the process of getting traffic from search engines either organically (through SEO) or using paid search ads.

SEM is one of the channels available in Digital Marketing. Other channels include Social media marketing, email marketing, content marketing, etc.

So, SEO is not the same as paid advertising, and it’s not the only component of search engine marketing.

3. Understand What SEO Is and Why It’s Important

The next step is to understand what we mean when discussing search engine optimization and why it’s an important process for any website.

SEO can be defined as a set of rules you can apply on a website so that it appears in the top positions in the search engine result pages (SERPS) for related keywords.

Why is this important?

The majority of search engine traffic goes to the websites that appear in the first 5 positions of the search results.

This means that if you want to get traffic from Google and other search engines, your website has to appear in the top positions for the search terms that matter to your business.

4. Learn About The Different SEO Processes

Now that you know what is SEO, the next step is to learn how it works.

There are more than 255 SEO ranking factors to consider when optimizing a website and for ease of reference, they are broken down into a number of sub-processes.

Each sub-process is responsible for a number of SEO rules.

The most important are:

• Technical SEO – the process responsible for crawling the indexing phase.
• On-Page SEO – the process responsible for optimizing the content of a page so that search engine crawlers can understand it better.
• Off-Page SEO – the process of promoting your website on the Web for the purpose of getting links from other websites. Links in SEO act as ‘votes of trust’ and can positively influence the rankings of a website in the search results.
• Local SEO – the process of optimizing your website for location-aware searches.

5. Learn More About Keywords And The Keyword Research Process

When you get to this point, you should already know that everything in SEO starts with a keyword.

SEO keywords are search phrases users type in a search engine that is important for a particular website.

Once you get past the technical SEO phase, which has to do with infrastructure-related settings, the other SEO phases are strongly related to keywords.

The process to find out which keywords to target in your content is called keyword research.

So, mastering keyword research is an integral part of your SEO learning plan.

6. Learn How To Measure SEO Performance

The next step has to do with measuring SEO performance. This is critical because if you don’t know what to measure and what KPIs to analyze, you won’t know if your SEO campaigns are successful or not.

To measure SEO performance, you need to learn how to use two important tools: Google Search Console and Google Analytics.

The Google Search Console (GSC) will give you insights into how your website is performing on Google. You can see which pages receive traffic from Google and for which keywords.

Google Analytics will tell you what users do once they visit your website. You can find out which pages they visit, how long they stay on a page, and a number of other useful metrics.

7. Put SEO To Work

Last but not least, it’s time to put SEO to work. That’s the only way to verify what you have learned in the above steps.

The best approach for beginners is to choose a topic they’re passionate about and start a blog.

It doesn’t have to be something fancy or too popular, just pick a topic you know well, set up a website, and start optimizing it for search engines.

At this stage, you’ll most probably have to re-visit some of the guides and remind yourself how to do keyword research, how to optimize your page titles, how to check that search bots can access your content and a lot of other things.

To avoid getting lost, it’s best to create an action plan and use checklists to help you keep track of what you have to do at each stage. The two guides below will show you exactly how to do this.

8. Expand Your SEO Knowledge

As you have seen in the learning plan above, there are many SEO concepts to master, and many things to learn, and having everything you need to know in one place can save you a lot of time and effort.

An efficient way to expand your SEO knowledge is to enroll in an SEO Course. A good SEO course will teach you the basics of SEO and the more advanced concepts. With relevant real-life examples and easy-to-follow instructions, it can make the learning process easier and faster.

SEO Certifications – This list includes the 10 best SEO certifications you can enroll in today. All courses come with an SEO certification that can prove very useful if you plan to pursue an SEO Career.

SEO Training Courses – A list of free resources that can help you get started with SEO.

Google SEO Courses – Learn SEO with official Google SEO training programs.

Learn SEO: The Bottom Line

It is possible to learn how to do SEO on your own, you don’t have to be an SEO specialist or expert.

The first thing to do is convince yourself that SEO is not hard. If others can do it, so can you. All it takes is the willingness to learn and time.

If you know nothing, don’t get stressed, there is a lot to learn but with the right approach, you can get there in less than 6 months.

Enrolling in a good SEO Course is the most effective way to teach yourself SEO.

Good courses are paid, but the small investment you will make will save you a lot of time and frustration than trying to learn SEO on your own without guidance.