How to answer: “What interests you about this role?” (2023)

The latest instalment in our ‘How to answer’ series looks at the question “What interests you about this role?”This very general question can seem tricky to answer – exactly what should you focus on? Often it’s another way for the recruiter to ask “Why should we hire you?”. It’s not enough to simply say “I’m a great fit for the role”. Instead, your answer needs to touch on your relevant abilities, skills and experiences as well as demonstrate your interest in the company. It’san opportunity to show why you’re ideal for the job and why you’re excited about it.

You should ideally frame your answer in a way that shows enthusiasm (for the role and the company) and understanding (of the role, the company and how you can add value).It’s essential to research the company and role beforehand and have a strong answer prepared. When considering your response, we recommend you focus on three key areas: the job, the company and how you fit. Here are some ideas to get you thinking about these areas and what your answer might sound like.

The job

• Talk about your priorities and preferences – identify three key things you really like about the role.
• Discuss areas of the role in which you excel and support those with examples using the STAR technique. These examples should demonstrate your accomplishments and success in the context of the role you’re applying for.
• Mention the opportunities the role offers to further develop special knowledge or skills.

Example: This role really interests me because I’d be responsible for X, Y and Z. In my current role, I manage Xand Y, and I’ve excelled at providing X to various internal and external stakeholders. I’m keen to continue building on that success while also developing specialist expertise in the area of Z.

The company

• Mention the company’s reputation or history of success (if relevant) or discuss a recent innovation.
• Demonstrate an understanding or appreciation of the work culture (based on what you’ve learnt through friends, colleagues, media etc.).
• Talk about a problem or issue that you know needs to be addressed (and your interest in supporting or participating in that process).

Example: I also value the company’s long history of success in the market and recent innovations that are seeing significant market share gains. I heard about the issue with distribution of ABC – I faced a similar problem in my last role, which we solved by rethinking the customer experience. I’d love to be able to contribute to something similar again.

Your fit

• Compare the job description with your experience, and explain how you’ll be able to contribute, again using examples from your past to demonstrate success.
• Discuss your fit with company culture.
• Mention your interest in career progression (if relevant).
• Talk about any experience you have with the company (for example, that you use their products or services).

Example: My previous experience and success would help me to achieve some quick wins in certain areas, including XXX. I’m also excited at the prospect of learning more about XXX. The company’s mission aligns with my own professional values and I believe I’d be a great fit culturally. I loved what I read in the recent article by the CEO about the initiatives the company is undertaking to ensure ongoing enhancement to culture and employee engagement.

As with all interview questions, remember to answer the “What interests you about this role?” question strategically and with enthusiasm. Give the recruiter something to think about – a point of differentiation from the next candidate. Work out a response that includes something about the role you’re going for, the company and your suitability, and you’ll come off looking great.

Do you struggle with answering questions like this during interviews? If you’d like some help preparing for a job interview, so you can build your confidence and increase your success rate, take a look at our Interview Training and Coaching Services.

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