HBO Max raises price for ad-free service for the first time since it launched (2024)

In this article

'House of the Dragon' series logo displayed on a phone screen and HBO Max website are seen in this illustration photo taken on August 16, 2022.

Jakub Porzycki | Nurphoto | Getty Images

Warner Bros. Discovery is raising the monthly price of HBO Max by $1 as the company looks to further invest in content and the user experience.

The company said Thursday the HBO Max ad-free tier's price would increase to $15.99 a month from $14.99, the first price increase for HBO Max since it launched in May 2020. The rate hike will be effective for existing subscribers in their next billing cycle, or on Feb. 11.

The price hike comes ahead of Warner Bros. Discovery spring 2023 launch of its combined HBO Max and Discovery+ streaming service. The merged platform is set to be named Max.

Warner Bros. Discovery executives have said there's room to grow when it comes to the price of streaming services, and the company aims to make its streaming business profitable in the near future.

"There's no doubt that these products are priced way too low," said Warner Bros. Discovery CFO Gunnar Wiedenfels during a conference earlier this month. "And I think this was partly the capital market fueled phase of land grabbing. You couldn't lose enough money and couldn't grow subscribers fast enough. I think that's behind us."

The company has been cutting back on costs, such as spending on HBO Max's original series, as it looks to make streaming profitable. It is also tending to a heavy debt load stemming from Discovery's acquisition of Warner, which closed last year. Warner Bros. Discovery's goal is to notch $1 billion in earnings in streaming by 2025.

The company has also been working to improve the user experience, while rebuilding the entire app.

"We're going to come out with a great product from a consumer experience perspective and that's frankly the biggest holdback for HBO Max right now. The experience is not where it needs to be," Wiedenfels said at the conference this month.

HBO Max raises price for ad-free service for the first time since it launched (2024)

FAQs

HBO Max raises price for ad-free service for the first time since it launched? ›

HBO Max raises price for ad-free service for the first time since it launched. The price of streaming service HBO Max's ad-free tier is increasing to $15.99 from $14.99, the first price hike since it was launched in 2020. Warner Bros.

How much is HBO Max subscription ad-free? ›

Max ad-free plans cost $15.99 and $19.99 per month. HBO is owned by Warner Bros. Discovery, which was formed by the $43 billion combination of WarnerMedia and Discovery in April 2022. The company changed the name of HBO Max to Max this May.

Did Max go up in price? ›

State of play: Amazon is only the latest subscription price hike announced in 2023 as streamers address Wall Street's increasing discontent with streamers' mounting losses. Max announced in January a $1 hike to its ad-free plan to $15.99.

How much is HBO Max after the first year? ›

An annual Ultimate plan is $200 a year, an ad-free plan is $150 a year, and an ad-supported plan is $100 a year. Max's ad-supported plan offers HD streaming on up to two screens at a time with commercials. The ad-free plan offers commercial-free streaming in HD on up to two screens, along with support for 30 downloads.

Is HBO Max going to offer thousands of extra shows at no added cost? ›

Warner Bros. Discovery Inc. will add thousands of titles to its flagship streaming service HBO Max — pulling from its library of unscripted lifestyle shows — without raising the price.

What is the cheapest way to get HBO Max without ads? ›

How Much Does Max Cost? Max has three tiers of pricing: a cheaper ad-supported plan that discounts the price of a Max subscription to just $9.99 a month, an ad-free plan for $15. 99 each month, and an “Ultimate Ad-Free” plan for $19.99 a month.

How much is the HBO Max no ads discount? ›

Save Yearly with Max (previously HBO Max) Discount Codes

With Ads: Pay $9.99 monthly or save 16% for the year when you pay $99.99 for the year (Expect to see 4 minutes of ads per hour) Without Ads: Pay $14.99 monthly or also save 16% when you sign up for the year of $149.99.

When did Max raise their prices? ›

Max. Back in January, the streamer formerly known as HBO Max increased its the monthly rate for its ad-free tier from $14.99 to $15.99. When it blended its library with content from Discovery+ in May and officially became Max, it added a new, more expensive tier.

Why is every subscription service raising prices? ›

As more customers cancel cable, more quickly than anyone expected, the studios and distributors are looking for a way to make up the lost revenue. Good shows and movies are more in demand — and thus more expensive — than ever.

Why are all the streaming services raising prices? ›

For legacy media companies, increased streaming prices are a step toward recouping lost revenue from their slowly dying traditional television businesses. As consumers increasingly cancel their cable TV subscriptions in favor of streaming platforms, companies like Disney, Warner Bros.

What is the cheapest way to get HBO Max? ›

The cheapest way to get HBO and Discovery Plus (or Max as it's now known) is to subscribe to the Max Ad-lite tier at $9.99 a month. This version offers access to the full HBO and Discovery Plus library, two concurrent streams, 1080p resolution, no offline downloads, and 5.1 surround sound quality.

Did HBO Max change prices? ›

Max, formerly known as HBO Max, is giving users a break from price increases for now, but it won't come without a cost. The streaming giant has informed users via email that its Ad-Free plan, which is currently $15.99 a month, is getting a demotion regarding its features.

What is the cheapest cost of HBO Max? ›

HBO Max, now known simply as Max, is a subscription streaming service that delivers movies and TV series from HBO, Warner Bros. and more. Plans range from $9.99 to $19.99 per month, though annual pricing is also available.

Why did my HBO Max subscription increase? ›

Warner Bros. Discovery is raising the monthly price of HBO Max by $1 as the company looks to further invest in content and the user experience.

Is Max getting rid of 4K? ›

The change affects the $15.99 subscription tier, which will no longer include access to 4K and HDR streaming. If you want that, you'll need to upgrade to the 'Ultimate' subscription tier, which is $19.99 per month.

Will HBO Max still be free with HBO subscription? ›

If you're a current HBO Max subscriber, you won't need to sign up for Max. The HBO Max app will either automatically update to Max, or when you open HBO Max, you'll be prompted to download the Max app. That's it—happy streaming!

Can you get HBO Max without ads? ›

Here are the Max plans and prices: With Ads - $9.99/month or $99.99/year (16% savings) Ad-Free - $15.99/month or $149.99/year (over 20% savings) Ultimate Ad-Free - $19.99/month or $199.99/year (over 16% savings)

Can you skip HBO Max ads? ›

To stream shows and movies without ads, change your plan to the Ad-Free or Ultimate Ad-Free plan. To skip promotional trailers that play before a show or movie, choose the Skip button. Live sports have ads regardless of your plan.

How do I get a free HBO Max membership? ›

Max Free Trial 2024: How to Get Max for Free
  1. Get Max Free With AT&T. Have a phone plan with AT&T? Many of the AT&T Unlimited Plans for phone and internet include a Max subscription for free. ...
  2. Get Max Free With Cricket Wireless. Cricket Wireless users can get a Max subscription free with Cricket's $60 monthly plan.
Mar 18, 2024

Is HBO Max free trial ad-free? ›

Right now, one method to check out HBO Max for free is to activate a new Roku streaming device. One of the best streaming devices you can buy, new Rokus currently come with a 27-day free trial of the ad-free version of Max but the deal only runs until mid February 2024.

Top Articles
Latest Posts
Article information

Author: Tyson Zemlak

Last Updated:

Views: 6052

Rating: 4.2 / 5 (43 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Tyson Zemlak

Birthday: 1992-03-17

Address: Apt. 662 96191 Quigley Dam, Kubview, MA 42013

Phone: +441678032891

Job: Community-Services Orchestrator

Hobby: Coffee roasting, Calligraphy, Metalworking, Fashion, Vehicle restoration, Shopping, Photography

Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.