Best Global Brands 2023
How Iconic Brands Lead Across Arenas
Welcome to Best Global Brands 2023. For almost a quarter of a century, we’ve been charting the future of the Best Global Brands – a list of the 100 most valuable brands in the world. Each year, we measure over 100,000 unique data points to draw conclusions around an ever-evolving market – and the role that these valuable brands play in shaping culture and the world at large.
As Best Global Brands enters its 24thyear, we observe a slow-down. In 2023, the cumulative value of the world’s 100 most valuable brands grew by 5.7% – compared to 16% growth in 2022. To find out which brands are shrinking in value, which are growing, and why, read on…
Best China Brands 2023
Best Global Brands 2023
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Amazon: Leading Global E-Commerce with Relentless Innovation, Commitment to Culture
Starbucks: A Fresh Brew of Leadership and Innovation
Microsoft: The Value of Purpose Driven Marketing
BMW: The only way forward – continuous transformation to perpetuate FREUDE Forever
Intel: Putting the silicon in Silicon Valley
GE: Reinventing the Future of Industry
Accenture: AI Revolution of Empowering Brands, Transforming Clients and Championing Inclusion
IBM: Sit down with Jonathan Adashek
Q&A with Bennis Othmanos, Global Chief Digital and Marketing Officer at L’Oréal Paris
Q&A with Nikos Bartzoulianos, Senior Director, Head of Brand Marketing at Samsung Europe
AB InBev: Brewing Dreams, Sustainability and Global Impact
PayPal’s Vision: Empowering Customers and Shaping a Responsible Financial Future
Zara: A Story of Obsession
Salesforce: How the “Customer Company” leverages data and AI
